Hoax Brewing Company

When: June 21, 2024

Where: 687 State St, New Haven, CT 06511

Last weekend, Chris and I embarked on a brewery-hopping adventure in the New Haven area, with a stop at the unique Hoax Brewing in East Haven, Connecticut. This brewery stands out with its intriguing blend of craft brewing and a full-service restaurant, Nolo.

Hoax Brewing has an impressive variety of beers. Whether you’re a fan of hoppy IPAs, rich stouts, or something lighter, there’s something on the menu for everyone. The added convenience of their own parking lot, a rare find in New Haven, ensures a stress-free visit. 

However, they do not offer any flights, preventing us from sampling more of their beers in a single visit. Additionally, the brewery has limited canning, so taking your favorite brews home isn’t always an option. No merchandise is available, which might disappoint those seeking a souvenir. Lastly, the absence of outdoor seating means you’re limited to the indoor atmosphere.

The combination of a good variety of beers, a full-service restaurant, and convenient parking make Hoax well worth the visit. We highly recommend stopping by Hoax Brewing at Nolo for a memorable experience.

Nick: I only tried three beers when I went to Hoax, but my favorite was definitely the Cotton Candy Sleight of Hand Sour. That is unsurprising as, according to Untapped, it’s one of their most popular and highest-rated beers. It has a very sweet candy flavor, and I would definitely get it again. I also liked the Seany Palmer, another Sour, but this one combines tea and lemonade, hence the name. I also got the A Bone in Her Teeth, a blonde ale, which was just fine.

Chris: Since we could not do a flight at Hoax, I went to my top two beer styles, a sour and a stout. Hoax’s Triple Berry Crumble Sour was definitely my favorite; it is thicker and has a very fruity taste. The Mugsy Morning Stout was your typical coffee stout with a nice flavor but was particularly unique. Looking online at the other beers they brew, I would have loved to try more, so we must plan another trip.

Nick: Cotton Candy Sleight of Hand (Sour 4.5%): 4.5 -5

Nick: Seany Palmer(Sour 4.5%): 4-5

Chris: Triple Berry Crumble (Sour) 4.8% – 4.5 out of 5

Chris: Mugsy Morning Stout (Coffee Stout) – 4 out of 5

Outside Hoax/Nolo

Other Cool Things:

  • Originally, Hoax was just going to be a placeholder before they picked a real name
  • You can get Merchandise online
  • Self-distributed
  • Second brewing location at the The Beeracks in East Haven

Beer: 3.5 out of 5

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